Brill Detergent: Building a Brand from Vision to Virtual Worlds

As Creative Director for Brill Detergent, I led the complete brand development from concept to market, crafting both the vibrant logo and comprehensive visual identity that defines the product today. The colorful, dynamic brand language—evident in the packaging’s energetic splashes and bold typography—was designed to convey freshness, vitality, and cleaning power in a crowded marketplace. Beyond traditional branding, I pushed the campaign into immersive territory by creating a series of Unreal Engine concepts for online marketing and television commercials. These virtual productions transformed Brill’s visual identity into living, breathing worlds—dynamic environments where color bursts into life, fabrics dance through fantastical landscapes, and the cleaning experience becomes a sensory journey. By leveraging real-time rendering and virtual production techniques, I was able to create cost-effective yet visually stunning commercial content that brought the brand’s promise to life in ways traditional production couldn’t match, establishing Brill as a forward-thinking player in the detergent market.

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